Projekt Produkt

"Sophisticated exclusivity and selfless simplicity": this is the motto of Project Produkt, a Korean eyewear company that stands out for its classic, minimalist taste but with a decidedly captivating naive touch. A combination of designers and optometrists, the brand does not come to the market to upset or disrupt, but rather to elevate the very concept of eyewear with a touch of grace, designing light, ethereal objects... of selfless simplicity, in fact.
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Projekt Produkt


Projekt Produkt Occhiali

A cutting-edge brand born in Seoul, South Korea. Projekt Produkt sunglasses are the result of a fusion between the philosophy of optometrists and the sensitivity of eyewear designers. The goal is to create glasses that allow the wearer to express their personality.

Projekt Produkt Italia

Among the few retailers in Italy offering Projekt Produkt, a brand that is both futuristic and vintage, is Bottega di Sguardi. Our boutiques in Florence and online shop provide a wide selection of Projekt Produkt models, perfect for those who love to stand out.

Projekt Produkt SC14

The Projekt Produkt SC14 line, like the entire brand's production, consists of strongly classic pieces reimagined with completely new details. There’s no sense of repetition, only a continuous transformation and innovation.

Korean Sunglasses

Projekt Produkt sunglasses are made with high-quality materials and a design that draws inspiration from the past, warming our hearts, while looking towards the future with a minimalist, classy touch. This makes the sunglasses unique, with a strong personality—loyal companions to a fashion that is constantly evolving.