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Bottega di Sguardi

Bottega di Sguardi is a store brand Florentine founded on eyewear that is based in Via Marconi, the iconic point of sale of the business, and in the heart of the historic center, with a boutique on two floors, in Via del Parione, which is a small temple of refinement of discreet luxury. Bottega di Sguardi offers the most sought-after selection of designers and trends related to the world of eyewear and offers visitors a customized and multi-sensory shopping experience.

Experience, Uniqueness and Energy are the cardinal points towards which those who choose to undertake the journey beyond the threshold of the two stores are oriented, a journey in which one must also be willing to rely on, to be guided, as the traveler does with the stars, at night, to find the way.

In the small magical garden of Via Marconi, or among the wood and mirrors of the boutique in the city center, the visitor will find himself immersed in a unique kingdom, populated by creative souls, full of ideas, who dispense advice and instill positivity. Because Bottega di Sguardi is an intimate place, linked to the essential elements of the roots, of nature, and like fauns and good creatures of the Earth, it is animated by a group of people who strongly believe in their mission, to help those who wish to reach the most precious and powerful destination: beauty.

A Refuge for Art,
a haven for creativity.

Bottega di Sguardi

| Dentro |

Imagine a light-filled space in the center of one of the world’s most beautiful cities, a cradle of treasures and ecstatic visions.

An elevated floor from which to propagate ideas, music, art. Dentro will be just that: a place of salvation and renewed hope in which young creatives, artists, photographers, sound designers, will be able to express through their talent a vision of change, energy, the driving spirit of the world, creativity.

Through pop-up installations, spot events, residencies, Dentro serves art collectively and independently. Because everything today seems to show us that. There is a need for space, protection, sparkle and magic.

Like the one that will move from/into Dentro, a name and a brand from which future capsules of eyewear, jewelry, unique collaborations played on the concepts of authenticity and design (or: luxury/fascination/creativity) may be born.

SIMONE

With the flair and courtesy of a craftsman, the know-how of someone who has kept up to date, traveling the world in search of inspiration and new opportunities, Simone is the “first look” that will accompany you in your purchase and in-store experience, letting himself be guided by his natural inclination for the sense of beauty and the geometry of elegance. Thanks to his strong skills in the world of eye-wear and with the empathy of someone who looks at the eyewear product as an accessory of primary importance, Simone is the founder and the reference of Bottega di Sguardi.
He will be able to advise you, both ophthalmically and aesthetically, on the best tailored solution.

GIULIA

Aquarius, strong-willed and resistant spirit, lover of cats and colors, Giulia is an optician who came to the Bottega after a long series of diverse experiences and adventures: she always says that it was destiny that brought her here. Today is the “second look”, sparkling, always warm, of the Florentine store. It will be the right person to ask for an opinion, to address a confidence, to be listened to. The care that Giulia dedicates to your every detail, the same care that she puts into the photos that she often takes playing with reflections and shadows, lights and transparencies, is expressed together with her “magic”, that talent of intuiting your needs, recognizing them and then bringing them closer to the eyewear that you have been waiting for.

VIRNA

Original as the artistic line that draws her life, eclectic as her training, in perfect harmony with the style of this workshop, Virna will accompany you, with elegance and professionalism, inside the scene of Bottega di Sguardi.
Original as the artistic line that draws her life, eclectic as her training, in perfect harmony with the style of this workshop, Virna will accompany you, with elegance and professionalism, inside the scene of Bottega di Sguardi.

GAUTHIER

Just arrived from France, his curiosity, enthusiasm and know-how led him to enter the warm world of Bottega di Sguardi. With his international experience in eyewear, bringing with him precision ophthalmic expertise, Gauthier will know how to build a new, unique and intriguing look on you, making you travel along with our eyewear created by the expert hands of artisans around the world.

BOTTEGA DI SGUARDI

Via Guglielmo Marconi 19F/R
50131 Florence – ITALY
055 532 1049
info@bottegadisguardi.com

Mon / 16 – 20
Tue – Sat / 9.30 – 13.30 / 16 – 20
Sun / closed

BOTTEGA DI SGUARDI – DENTRO –

Via del Parione 54/R
50123 Florence – ITALY
055 4939134
info@bottegadisguardi.com

Mon / 15 – 20
Tue – Sat / 10.30 – 13.30 / 14.30 – 20
Sun / 15 – 20 by appointment